Tomi Björck
Brand identity, website and business cards I designed for Finnish celebrity chef Tomi Björck. A household name in his native Finland, Tomi has 11 restaurants in Finland, Sweden and Australia, and has appeared in 17 television series and published 5 cookbooks.
The new brand identity was a joy to create, using clean, minimal design to reflect Tomi’s Scandinavian heritage. An elegant, subtly modified serif typeface is used for the logotype, whilst a minimal colour scheme of black, white and grey is used throughout the branding. Liberal use of white space and the muted colour scheme allows the stunning photography on his website room to shine.
You can see some other projects I designed for Slickweb here and here.
Client: Tomi Björck (Australia).
Designed remotely from Perth for Slickweb, 2018.
Mobile website (Homepage): Scroll down to see the full screen
Mobile website (Contact): Scroll down to see the full screen
Mobile website (Book feature): Scroll down to see the full screen
Mobile website: Homepage
Desktop website: Homepage
Desktop website: About
Sketches of the logo as I developed my concepts
Some of the logo ideas as I developed my concepts
Above: business cards design
Desktop website: Restaurants
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