The Office Sutherland
Brand identity, stationery and website I designed for The Office Sutherland, a modern office space in the heart of Sutherland (Sydney) which uses sustainable, eco-friendly construction.
The client envisaged a premium, modern and sophisticated identity, which also reflected the building’s green credentials. They requested the logo be able to be re-used for subsequent developments (i.e. The Office Chatswood, The Office Surry Hills, etc.).
The final logo uses a stylised O icon with leaves arcing gracefully inside itself. This O icon can be used as a stand-alone brand element. The logo can also be used in multiple formats: portrait version with the O icon centred above the logotype, or landscape version with the O icon utilised as part of the logotype itself. These can both be used with (or without) the location strap-line - giving the client maximum flexibility.
A subdued palette of pastel and darker greens is paired with elegant sans serif typography to meet the client’s expectations of premium, green modernity. I designed the website in Sketch, and it was built in Squarespace by Sydney agency Slickweb (who commissioned me to design the whole project).
You can see some other projects I designed for Slickweb here and here.
Client: The Office Sutherland (Australia).
Designed remotely from Perth for Slickweb, 2019.
Above: Portrait and landscape versions of the logo
Mobile website (Homepage): Scroll down to see the full screen.
Mobile website (Team): Scroll down to see the full screen.
Mobile website (Location): Scroll down to see the full screen.
Future-proofing the logo: Part of the brief was to design the logo to be flexible enough to allow for future business growth. As you can see above, the logo can be re-branded to suit other developments in different locations. It can even be used without any location strapline at all.
Sketches of the logo as I developed my concepts
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