GE animated email campaign

An animated email campaign designed for GE Australia which was used across a suite of their brands including 28 Degrees, Coles, Myer, Go Mastercard and Gem Visa. The emails were part of a larger campaign for each brand focusing on selling shopper’s protection insurance.

Credit card insurance is hardly the most exciting subject matter to market to consumers, and email has a host of design limitations. To add some visual interest, I sold the idea of using a set of animated gifs to illustrate the key proof points of taking out this cover.

I created the whole campaign in close collaboration with our copywriter, as well as the project manager, developers and account manager. I designed the concepts in Photoshop and Illustrator, as well as storyboarding the animations. The animations were then bought to life by another designer at the agency, and rolled out across the remaining brands.

Client: GE (Australia).
Designed at CHE Proximity, Melbourne, 2015.