Bunnings PowerPass app concept

The tradie’s best friend. PowerPass is a mobile app built for tradespeople who get discounts for selected products at Bunnings Warehouse (Australia’s largest hardware retailer). Originally a card-based loyalty program, when I joined Bunnings the PowerPass app was about 8 months old. The designs you see here were part of a comprehensive design review I created to pitch to senior business stakeholders. We included lots of new features in the concepts, some of which did filter down into the production version.

The PowerPass app uses slightly different branding from the main Bunnings Warehouse brand, using a modified colour palette for Bunnings Trade. The target market is largely male, blue-collar tradespeople, whereas the parent brand has a much broader appeal to Australians as a whole. I was the sole designer for this project, and worked closely with the development leads and the boss of Bunnings IT in Perth. The designs were created in Adobe Xd as clickable prototypes, which I used to present the concept to key business stakeholders.

My approach for the redesign focused on improving the aesthetics, improving usability, and implementing new features. Firstly, I modernised the look and feel of the app – using consistent type, icon and buttons styles. Secondly, I massively redesigned the layout and functionality of the app to address: confusing/misleading icon and button usage, inconsistent navigation, and convoluted user flows. Lastly, I designed a whole raft of new features including: feature-rich account section, tradie’s toolbox, improved store locator, notifications and additional options in the checkout process (including delivery and click & collect). We also incorporated more of the marketing material from the main website, such as promotional banners on the homescreen of the app.

Client: Bunnings Warehouse (Australia).
Designed at Bunnings (in-house role), Perth, 2019.